It will come as no surprise to video game consumers that the upcoming game Halo: Reach, published by Microsoft Game Studios, leads in volume of online conversations about new games within popular social media video game communities, but it may come as a surprise to game publishers that it was mentioned over three times as often as Call of Duty: Black Ops in the month of July. In addition to upcoming game data, the most recent issue Overtone?, Inc.?s GameVoice? video game industry report reveals top line rankings of 300+ video games, consoles, publishers, genres, retailers, and other hot topics and summarizes consumer sentiment and volume across these categories providing insight into millions of social media conversations.
The 30+ page July 2010 report compiled from comments in video game forums and message boards, offers several valuable insights including:
????Platform Insights: The Sony Playstation 3 generated the highest conversation volume of any platform with over 73,000 comments . Microsoft Xbox 360 followed with 62,000 comments surpassing the PS3 in daily comments on July 21, 2010, when the Medal of Honor beta version went live on Xbox. The Nintendo Wii rounded out third place with almost 34,000 comments, followed by the Sony PSP and the Nintendo DS. The not yet released Nintendo 3DS, announced in June, had a decrease in comments in July to 6,462.
????More Platform Insights: Although Nintendo?s DS and 3DS platforms are lowest in terms of total comment volume, the handheld devices rank highest in positive sentiment. The Xbox 360 and Sony PS3 rank the lowest in the sentiment index.
????Publisher Insights: Electronic Arts (EA) leads in online conversation volume with over 26,000 comments focused primarily around EA developer BioWare?s Dragon Age franchise and the upcoming Medal of Honor game.
????Released Game Insights: With over 32,000 comments, Call of Duty: Modern Warfare 2 is the most talked about game in the month of July. Battlefield: Bad Company 2 is the second most talked about released game with about half as many online comments, and Red Dead Redemption, which led the conversation in May, dropped to fifth place in July with 10,000+ comments.
?In the July report we see noticeably lower sentiment across several categories, likely a result of fading enthusiasm about June?s big E3 Conference announcements. However, several games and products continue to generate significant comment volume and those will be the ones to watch over the next several months,? said Michelle Mathis, GameVoice Product Manager.
Behind the GameVoice report is the OpenMic? GameVoice social media analytics application that, unlike other solutions, accurately measures true sentiment and extracts meaningful insights from consumer generated text within online video game communities. GameVoice reports are the product of OpenMic GameVoice applying unmatched artificial intelligence capabilities and a text analytics engine that ?reads? comments and is able to competently determine accurate results and insights suited for marketers, publishers, developers, and retailers in the industry. These insights, in turn, allow industry professional s to better understand the needs and wants of consumers, make product improvements, and offer better customer service.
GameVoice Solutions
GameVoice Report. The new report is approximately 30 pages in length summarizing social media conversation from millions of comments compiled from video game forums and message boards. The GameVoice Report is available at the introductory subscription rate of $ 999 (US) per quarter.
GameVoice Interactive. Introduced in August 2010, Overtone?s first interactive offering gives customers access to the GameVoice system, training and the GameVoice report. Users can log in to the system and generate custom insights on any topic GameVoice covers, including games, genres, consoles, publishers and retailers.
GameVoice Interactive is now available to qualified industry professionals for a free seven day trial.
The solution starts at $ 4,599 (US) per quarter and includes initial training (webinar and personalized assistance). Price stated is for a single user.
GameVoice Interactive Plus. Overtone?s premium solution, GameVoice Interactive Plus includes the standard GameVoice Interactive package with the added benefit of consulting time with a GameVoice analyst. Consulting time ranges from 24 to 96 hours per quarter. The solution starts at $ 9,279 (US) per quarter with 24 hours of consulting time. Price stated is for a single user.
For more information about the GameVoice suite of solutions, please go to http://gamevoice.openmic.com
Overtone, Inc.
Overtone, Inc. provides an advanced customer listening solution that out performs simple social media monitoring for many of the world?s leading consumer brand companies including Microsoft, Yahoo!, and Continental Airlines. Overtone?s OpenMic delivers meaningful customer insights from unstructured customer-generated content enabling strategic decisions and intelligent action. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit http://www.overtone.com
Overtone and OpenMic are registered trademarks of Overtone, Inc. GameVoice is a trademark of Overtone, Inc. All other company names and product names are properties of their respective owners.
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