Furlined and The Martin Agency Team Up Again For Walmart?s ?Call Of Duty: Modern Warfare 2? Advertising Campaign

Santa Monica, Calif. (PRWEB) November 7, 2009

Walmart?s video gamers, ?Nick and Steve,? bring the next iteration of their video game rivalry onscreen to tout Activision?s much-anticipated Call of Duty: Modern Warfare 2 midnight release. Airing this week, the 0:30 second commercial ?Garage? and webisodes on walmart.com/MW2 tell the story of Nick and Steve -- who can?t stop competing with each other ? as they try to beat the game and eliminate each other in the process. They rib each other mercilessly over the phone, while playing from their respective homes and keeping close tabs on each other.

Furlined director Brian Aldrich continues the storytelling on the Web in the viral campaign with (12) short films, each giving an inside glimpse of Nick or Steve?s world and their gaming cheats: Nick?s special commando action figure mascot as mentor, Steve?s ploy to buy his wife flowers to free up more gaming time, Nick faking sick at work and Steve strategizing about how best to get to Walmart, and more. The webisodes were co-directed with Joe Alexander, creative director at The Martin Agency, who has brought in Aldrich to execute a number of projects from The Martin Agency.

Aldrich shows off his strength in casting and performance with ?Garage,? building on the characters created by The Martin Agency in last year?s ?Madden 09? spot for Walmart and Activision, also directed by Aldrich. ?Madden 09? quickly reached number one video on FunnyOrDie.com and proceeded to take over viewers on YouTube, GameTrailers and BuzzCuts, while Nick and Steve reached near celebrity status at the Rose Bowl?s Maddenpalooza Festival.

?Based on last year?s popularity, Activision and Walmart asked for a sequel with the same gamers,? said Joe Alexander. ?Brian brings the character subtleties to life in a very funny way, providing insight into Nick and Steve?s personalities in just a few nuances and comments. These are regular guys who aren?t just people that engage the viewer, but actually are the viewer,? explains Alexander.

Behind the scenes, Aldrich took a non-traditional approach to shooting ?Garage? and ?Madden 09? by using two cameras simultaneously, one at each location built out for Nick and Steve. The result is an authenticity between the actors as the flow of conversation is unfolding.

?I took a simple idea and complicated it,? explains Aldrich. ?We set up a situation to catch the natural chemistry and nuances from the performance. Using two cameras maintained a natural flow that continued all the way through the edit.?

Production Company: Furlined

Director: Brian Aldrich

Executive Producer:George Meeker

Agency:The Martin Agency

Creative Director:Joe Alexander

Creative Supervisor:Adam Stockton ????????????

Senior Copywriter: Trent Patterson

Executive Producer: Brett Alexander

Producer: Darbi Fretwell

Editorial Company:Beast????

Editor: Adam Svatek

# # #

Find More Call Of Duty Modern Warfare 2 Press Releases

Voyetra Turtle Beach Sponsors Modern Warfare 2 Online Tournaments via 360igame.com and ps3leaderboard.com

Elmsford, N.Y. (PRWEB) December 14, 2009

Turtle Beach?, the leaders in premium XBOX 360? headsets, announced it is sponsoring two online competitive video game tournaments on 360igame.com and ps3leaderboard.com that run between December 14, 2009 and January 30, 2010. More than 500 gamers will participate in single-elimination bracket competitions for teams (4v4) and individuals on the popular Call of Duty: Modern Warfare 2 title on the PS3 and XBOX platforms.

?The popularity of online tournament play and the chance to work with 360igame and ps3leaderboard makes this a great opportunity for us to connect with and support the competitive and casual gaming communities,? says Peter Ronick, Director of Marketing, Turtle Beach. ?Once they experience our Ear Force headsets for XBOX and PS3, we are confident these gamers will want to take our gear into battle.?

Turtle Beach?s latest gaming headsets include the Ear Force X41, Ear Force X31 and Ear Force XLC for XBOX and the Ear Force P21 for PS3.

360igame.com, created by Delta Beta Lambda Fraternity, the world?s first video game fraternal organization, is a social network developed by gamers for gamers to enhance the online gaming experience. Ps3leaderboard.com is the leading independently-owned online battles site on the Web. The tournaments are part of the organization?s ?Let The Kids Play Games? multiphase fundraising campaign for its technology and educational initiatives.

?We are very pleased to have the support of Turtle Beach, premier maker of video game headsets for all gaming platforms, and look forward to a great partnership for years to come,? said Eric Whiteside, Project Manager, Delta Beta Lambda Fraternity.

About Turtle Beach

Voyetra Turtle Beach (http://www.turtlebeach.com ) designs and markets high-quality audio peripherals for PC and video game platforms under the Turtle Beach brand, including its growing line of Ear Force gaming headsets and headphones for XBOX, PS3 and Nintendo game consoles and for personal computer games. Turtle Beach, with headquarters in Elmsford, New York, is a brand of Voyetra Turtle Beach, Inc. which has been at the forefront of music and audio technology for more than three decades and is recognized as a pioneer of today?s PC audio and gaming headphone industry. Turtle Beach, Voyetra, Ear Force and Chat Boost are trademarks or registered trademarks of Voyetra Turtle Beach, Inc. XBOX is a registered trademark of Microsoft, Corp. Dolby is a registered trademark of Dolby Labs. All other trademarks are property of their respective holders and are hereby acknowledged.

About Delta Beta Lambda and Let The Kids Play Games Campaign

Delta Beta Lambda Fraternity (http://www.deltabetalambda.com) is a registered South Carolina charitable organization that provides positive experience for children participating in online games and is the world?s first video game fraternal organization. The organization seeks to expand to local colleges and universities recruiting the top technology students as members to support their community service initiatives. The organization further seeks to provide technology access programs to DepriTech youth, a term created by the organizations sister organization Delta Beta Lambda Foundation (http://www.technologykids.org) which translates to? Deprived of Technology: any individual, social class or economic class of individuals who are deprived of technology in such a manner that it may inhibit the personal, business, or professional growth or advancement of the individual or class of individuals?. The organization will start this year ?The Let the Kids Play Games Campaign Phase I? which will be a continued multiphase fundraising drive to raise needed funds for the organizations initiatives.

###

K&CO Launches New Site For Modern, Mature Women

(PRWEB) January 12, 2011

K&Co is a new online shopping and catalogue brand from the UK?s largest home shopping company, Shop Direct Group.

Acknowledging that there should be no age barrier to fashion, K&Co spoke to its customers to find out the wants and needs of the UK?s original Generation X and found the fit of clothes is the most problematic area for mature women.

With this in mind, kandco has created its lead clothing range, Savoir, using a bespoke clothing block to deliver an exact fit that flatters the mature figure, enabling 50+ women to dress with both style and confidence whether they?re wearing evening maxi dresses, petite trousers or wide fitting shoes!

Created by fashion experts who truly understand the shape, size and style of today?s modern 50+ woman, Savoir offers fashion trends to fit the woman she is now, and not a one style fits all approach to mature dressing often found on the high street - meaning no more battles with fashion sizing!

KandCo offers a wide range of Ladies Clothing and footwear, as well as supplies homewares and electricals in a convenient home shopping format. Redefining the shopping experience for Britain?s mature female customer, K&Co is dedicated to delivering fashion that captures the key trends of the season with a style and fit created for today?s mature woman. K&Co makes shopping simpler than ever with a mix of own brand and best loved brands delivered direct to the door.

Not only does K&Co offer fabulous ladies fashion at the click of a button but it also gives the option to buy now pay later, making looking good even more accessible!

Log on to http://www.kandco.com or call 08448 111 800 to find out more.

For further information, quotes or to interview the ?Inreality? girls please call the isme PR team at BJL on 0161 831 7141.

Notes to Editors:

About K&Co:

K&Co is the new home shopping brand from Shop Direct Group, the UK?s largest home shopping stable, and owner of brands including Littlewoods.com and Very.co.uk.

Available online and in catalogue format, K&Co fashion offers stylish, affordable, and flattering womenswear in sizes 8 to 28, and is aimed at a discerning mature woman. The Savoir at K&Co clothing collection is setting a new standard in womenswear, created by experts who truly understand the shape, size and style of today?s modern, mature woman.

The new Spring/Summer range is available now.

For more information, log on to http://www.kandco.com.

Further details regarding Shop Direct can be found at http://www.shopdirect.com.

Shop Direct Group is the UK?s largest online and home shopping retailer with sales of circa ?1.7 billion
The Group has 5m active customers across the business
Shop Direct employs around 9000 people
Brands include Littlewoods, very.co.uk, isme, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Choice and K&Co
We are the largest full price branded clothing and footwear retailer in the UK
We are the 2nd largest online clothing retailer in the UK
We are the 3rd largest bed and mattress retailer in the UK
We are the 4th largest sportswear retailer in the UK
We are the 5th largest electrical retailer in the UK
Shop online at http://www.littlewoods.com, http://www.very.co.uk, http://www.isme.com or http://www.woolworths.co.uk

###

Related Maxi Dresses Press Releases