Furlined and The Martin Agency Team Up Again For Walmart?s ?Call Of Duty: Modern Warfare 2? Advertising Campaign

Santa Monica, Calif. (PRWEB) November 7, 2009

Walmart?s video gamers, ?Nick and Steve,? bring the next iteration of their video game rivalry onscreen to tout Activision?s much-anticipated Call of Duty: Modern Warfare 2 midnight release. Airing this week, the 0:30 second commercial ?Garage? and webisodes on walmart.com/MW2 tell the story of Nick and Steve -- who can?t stop competing with each other ? as they try to beat the game and eliminate each other in the process. They rib each other mercilessly over the phone, while playing from their respective homes and keeping close tabs on each other.

Furlined director Brian Aldrich continues the storytelling on the Web in the viral campaign with (12) short films, each giving an inside glimpse of Nick or Steve?s world and their gaming cheats: Nick?s special commando action figure mascot as mentor, Steve?s ploy to buy his wife flowers to free up more gaming time, Nick faking sick at work and Steve strategizing about how best to get to Walmart, and more. The webisodes were co-directed with Joe Alexander, creative director at The Martin Agency, who has brought in Aldrich to execute a number of projects from The Martin Agency.

Aldrich shows off his strength in casting and performance with ?Garage,? building on the characters created by The Martin Agency in last year?s ?Madden 09? spot for Walmart and Activision, also directed by Aldrich. ?Madden 09? quickly reached number one video on FunnyOrDie.com and proceeded to take over viewers on YouTube, GameTrailers and BuzzCuts, while Nick and Steve reached near celebrity status at the Rose Bowl?s Maddenpalooza Festival.

?Based on last year?s popularity, Activision and Walmart asked for a sequel with the same gamers,? said Joe Alexander. ?Brian brings the character subtleties to life in a very funny way, providing insight into Nick and Steve?s personalities in just a few nuances and comments. These are regular guys who aren?t just people that engage the viewer, but actually are the viewer,? explains Alexander.

Behind the scenes, Aldrich took a non-traditional approach to shooting ?Garage? and ?Madden 09? by using two cameras simultaneously, one at each location built out for Nick and Steve. The result is an authenticity between the actors as the flow of conversation is unfolding.

?I took a simple idea and complicated it,? explains Aldrich. ?We set up a situation to catch the natural chemistry and nuances from the performance. Using two cameras maintained a natural flow that continued all the way through the edit.?

Production Company: Furlined

Director: Brian Aldrich

Executive Producer:George Meeker

Agency:The Martin Agency

Creative Director:Joe Alexander

Creative Supervisor:Adam Stockton ????????????

Senior Copywriter: Trent Patterson

Executive Producer: Brett Alexander

Producer: Darbi Fretwell

Editorial Company:Beast????

Editor: Adam Svatek

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Tesco Entertainment Leading Price Race on Bestselling Call of Duty: Black Ops

London (PRWEB) October 26, 2010

On the 21st anniversary of the fall of the Berlin wall, Treysoft takes us back in time to the epic battles of the Cold War, fought in the name of freedom.

Due for release on the 9th November, this third episode of the award-winning 'Call of Duty' shooter game series puts players behind enemy lines as a foot soldier in hostile conflict zones around the world from Vietnam to Cuba to the frosty Ural mountains. Created in consultation with US war veterans, this brilliant release captures the darkness and tension of one of the grittiest periods of world history.

With stunning visuals and a range of intelligent and challenging new features, Call of Duty : Black Ops is already topping charts. As one of Amazon's top sellers, this latest release has sold more equivalent pre-order copies than 'Call of Duty: Modern Warfare 2' - which became UKs bestselling game of all time.

With incredibly powerful weaponry fit for modern warfare, Black Ops is jam packed with new features like crossbows, Dragon's Breath rounds and ballistic knives as well as incredible machines like the Grim Reaper rocket launcher. With more flexibility than earlier games in the series, soldiers can customize equipment with their own camouflage paint, clan tag writing and emblems.

Complete with 3D settings, players can watch their legs manoeuvring down icy cliff-faces over stomach sinking drops. Using some of the stunning visual technology behind Avatar, this game brings the action to life in more mind blowing detail than ever before.

Darker, more powerful and more intelligent than its predecessors, Black Ops takes the Call of Duty series to the next level. A must have for any gaming fans out there, order this incredible package from Tesco today and save money today - With Black Ops XBOX 360 and Black Ops PS3 offered at lower prices than Amazon, Game, HMV and Play, snap up your copy while stocks last!

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